Our Product

Spectalix launched a revolutionary white-label, user-generated content (UGC) video platform, designed for content app publishers, music and entertainment companies, sports properties, consumer brands, and more. The platform dramatically increases user-engagement by allowing fans to fuse themselves with the brand’s professional content.  

Our platform’s basic function allows users to create videos in the visual environment of the brand using branded stickers and brand-owned video and audio parts. With our proprietary technologies, such as image segmentation and face-swapping, fans can truly interact with their heroes: celebrate with their team’s player, sing a song alongside their favorite band, or reenact a scene from a TV show.

The users then share their composed clips on social media and act as micro-influencers. The platform creates exciting new revenue streams for its owners while ensuring the brand safety of user content with an automated moderation mechanism. The Spectalix platform is being offered as an SDK to be integrated into the publisher’s mobile app, a separate app, as well as a browser-based web app.

Our Value Proposition

Spectalix Turns All Your Fans into Influencers:


  • Reclaim user traffic and increase app value.
  • Introduce fans to an innovative, easy-to-use, engagement tool.
  • Drive new fans to your app, as users who are exposed to shared clips on social media will want to try it out themselves.
  • Access new user data with a trackable link for every video produced, shared and watched.
  • Create new revenue streams through selling the activity to advertisers and sponsors.
  • Protect your brand with easy moderation of user content on our state-of-the-art backend system.


Sports Clubs

Gaming Apps

Video Editing Apps

Brands/Creative agencies

Online Education

Our Founding Team

Marcus Cohn


The Hustler

Long time executive at mutiple Oscar winning movie production company. Startup entrepreneur in Israel and abroad.

Koby Maluk


The Hipster

CTO of OTT TV services such as Cellcom TV and BlockbusterTV in Israel. Senior M&S roles and startup entrepreneur.   

Gilad Helmi


The Hacker

Various roles of R&D, leading and growing large development teams. Co-founder of Vodience and Press-Sense. B.Sc from the Technion.

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