Spectalix developed a unique video creator for businesses around the world as the ultimate user engagement solution for their consumer apps in a way not seen before. It is being offered as a customizable white label app or as an SDK to be integrated into their mobile app. It allows mobile phone users to separate people from their background, using either live video capture or pre-recorded clips in the phone gallery. The user can then place the segmented person in different branded video clips, which are constantly being uploaded onto the brand’s app, and interact with its talents in a very engaging and fun way.
The app offers a special editor which allows the user to resize and reposition the video of the cut-out person, in order to place it perfectly in the context of the background template. Business now have the tools to dramatically increase user engagement and effectively monetize their brand and talents. That said, the large exposure on social media apps will be kept intact, as users will share their disruptive videos on social media and expose the brand and its app to many more eyeballs.
Spectalix will help businesses like broadcasters, sports clubs, brands and mobile operators leverage their assets and turn their consumer apps into social video hotspots. These are some of the major benefits for companies who join our digital marketing vision: Increase USER ENGAGEMENT many times over by using brand assets to produce professional background videos the user can merge with. Wow users by allowing them to interact with the brand’s stars and celebs. Boost TRAFFIC by propagating the users’ unique content to social media networks, which will drive new users to the brands’ app. Create new REVENUE STREAMS through either Advertising (programmatic), Native Advertisement through sponsorships and even direct charge of the consumer for using premium content.
Spectalix will charge a one-time setup fee for the SDK and a fee for every clip download. A revenue sharing model will be applied to all monetization activity triggered by background videos downloaded by the user.
Creative Director at Academy award winning Film Production company in addition to overseeing the TV license business. Visionary entrepreneur and consultant in the Israeli high-tech industry.
Serial entrepreneur (founder of Vodience). Acted as CTO of OTT TV services such as Cellcom TV and BlockbusterTV in Israel. Author of the Novel “Twice life, please”
Deep Learning algorithm expert with special focus in embedded devices. Ex-developer at Advanced Imaging Technology Group of Microsoft. B,Sc in Computer Engineering at Technion, M.Sc in Computer science at Haifa University.
Various roles of RnD, leading and growing development teams from initial phase to 30 people. Founded Vodience. Among the core team that founded Press-Sense (Raised $18M USD). B.Sc from the Technion.
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